![]() ![]() Invest in what works.”įor Dan-O’s Seasoning, the thread was recipes. “You know what style and what topic resonates with your followers, so make more of that. “A big thing I see is that once people see success with one video, they forget to continue their momentum by creating videos similar to the one that took off,” Darma said. But when videos start gaining traction, it pays to follow that thread. Posting anything and everything makes sense at the start you need to throw everything at the wall and see what sticks. “If you don’t know what the goal is from the beginning, you won’t create the right type of content.” “Social media is amazing from a metrics perspective - you can get so much data - but that data is meaningless if you don’t create goals,” Wiley says. “Repurpose one video as much as you can - across TikTok, Instagram, YouTube Shorts and Pinterest Idea Pins for maximum impact,” Darma said.Īny good social media strategy should be anchored in specific goals, whether that’s views, comments, clicks or some other type of engagement, says Danielle Wiley, founder and chief executive officer of Sway Group, an influencer marketing agency. Then, squeeze as much juice out of each video as possible. Film and edit multiple videos in one session, rather than one at a time. What does that look like? Rather than drumming up ideas and shooting videos on the fly, create an editorial calendar that outlines what you’re going to post and when. “This is the most efficient way to use your brain power.” “Batch create content if you can,” Darma said. “Social media followers are great, but you have to strategically move people to your other platforms, whether it be your email list or another high-leverage pipeline,” said Elise Darma, a marketing specialist turned influencer who now coaches e ntrepreneurs on how to grow their social media presence, in an email. Sprinkle your business’s value props into your videos and tell viewers where to go next, whether that’s to your website, online storefront or email list. Video views are literally worth nothing if you don’t translate them into dollars. ![]() “Make it interesting and don’t waste people’s time.” More than a few of Oliver’s TikToks start with him dropping a monster slab of beef or pork onto the cutting board (and yes, he’s slapped a brisket or two). “Start with something that’s attractive, like slapping a piece of meat,” Oliver says. Jump in, make a splash and get to the point before people start to tune out. “The most important part of your video is the first three to five seconds,” Oliver says. After all, with TikTok you’re only one viral video away from becoming the next big thing. Thousands of entrepreneurs have seen their businesses take off on the social video platform. Three years, hundreds of videos and millions of views later, Dan-O’s Seasoning has expanded from an e-commerce business to a supermarket staple and overall revenue has increased nearly 10,000%.ĭan-O’s success isn’t a one-off case.
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